You wake up with a brilliant idea, a new concept no one has thought of before. You develop a flawless marketing plan over morning coffee, word gets out, and by noon the best teams of specialists call you. All these world-class designers, marketing consultants, media planners and brand management professionals offer you their services free, just to be part of your breakthrough concept. By 3:00 p.m., four major global corporations have had their legal departments fax over contracts to form cobranding efforts….
Hey, let’s get real. If it were this easy, there wouldn’t be brand development and image management firms, nor all the activities (not to mention all the books on the market) designed to develop and manage brands. So until it gets this easy, brands do either well, so-so, or poorly, depending on how well they are conceived and maintained. If it’s going well, good. If not, then you’re suffering needlessly from a dreaded affliction: brandus interruptus.
By David Brierver texto completo en http://dynamiclogicblog.com/2007/05/01/brandus-interruptus-when-good-brands-go-bad/
Filed under: Actualizaciones, buenas ideas, ideas, brands, idea, interruptus
